Yunnan Baiyao committed to gateway building

Updated: 2011-08-24 14:53


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Yunnan Baiyao, known as "holy medicine against traumatology", is China’s time-honored brand with a history of 109 years. Through the efforts of several generations, Yunnan Baiyao has grown from being a traditional Chinese medicine enterprise to being a modern pharmaceutical group, a local business to a national enterprise.

As early as the 1960s, some of Yunnan Baiyao products were sold through professional foreign trade companies to the now ASEAN member countries. Currently, with the local authority’s official registration, the Yunnan Baiyao Group sells a number of its specialty products in Singapore, Malaysia, Indonesia, Vietnam, and Thailand. It is also exploring the Japanese and European markets as well.

In the face of the nibbling Chinese medicine market by foreign-funded and joint venture enterprises, the group is carrying on internal resources integration and modernization reform in an effort to expand its domestic market share; while actively exploring the global market by putting forward and implementing the strategy for international business known as "response to global competition by expanding global market". Its overseas department has been focusing on international market development over many years with remarkable results.

By combining the intrinsic quality of Chinese medicine with convenient, efficient modern life, Yunnan Baiyao has developed modern Chinese medicine products to fit modern life and to meet the market’s demand. This has helped invigorate traditional Chinese medicine and safeguard modern life, thus fulfilling the transformation of traditional to modern Chinese medicine.